Google Drive • 1st May 2024

American Red Cross x Boiling Point - Campaign Slide Deck

My Integrated Communication Campaigns/Capstone course acted as a mock agency, where I worked on the PR team. We were tasked with creating a campaign and activations for our client to reach the Deaf and hard-of-hearing community. We created a social campaign and event activations and conducted valuable research for our client. Check out the final presentation and media strategy here.

Google Drive • 1st May 2024

American Red Cross x Boiling Point PR - Campaign Book

My Integrated Communication Campaigns course acted as a mock agency, where I worked on the PR team. We were tasked with creating a campaign and activations for our client to reach the Deaf and hard-of-hearing community. We created a social campaign and event activations and conducted valuable research for our client. Check out the campaign book here.

6th December 2023

Alterna Haircare Q1 Strategy

In my internship with Beach House PR, the digital intern and I were tasked with creating a strategy for Alterna Haircare's launch of a new product in Q1 of 2024. This served as our entire intern project and we were able to facilitate the PR/Influencer/event planning aspects of the new product launch.

15th November 2023

Group Case Study Analysis: Cirque Du Soleil

In my Integrated Communication Management course (Fall 2023), we were tasked with creating a group case study on the changing needs of Cirque Du Soleil. Similar to the previous independent case studies, this included an evaluation of the issue, creating an opportunity statement, identifying critical factors, and pitching three campaign ideas to combat the issue at hand. We were able to present all of our findings and share our ideas, pick our strongest alternative option, and recommend Cirque Du Soleil implement it.

15th November 2023

Independent Case Study Analysis #2: Netflix Crisis Managment

In my Integrated Communication Management course (Fall 2023), I was tasked with creating an independent case study on the crisis that occurred at Netflix when the streaming service was introduced. This included an evaluation of the issue, creating an opportunity statement, identifying critical factors, and pitching three campaign ideas to combat the issue at hand. In the end, I picked my strongest alternative option and recommended Netflix implement it in a timely manner.

7th November 2023

Independent Case Study Analysis #1: Domino's Crisis Managment

In my Integrated Communication Management course (Fall 2023), I was tasked with creating an independent case study over a crisis that occurred at Domino's Pizza. This included an evaluation of the issue, creating an opportunity statement, identifying critical factors, and pitching three campaign ideas to combat the issue at hand. In the end, I picked my strongest alternative option and recommended Domino's implement it.

11th July 2023

Media Planning: Expanding Hopdoddy into a New Market (Part II)

For my recent Advertising Media Planning class and in following Part I (below), Part II of this media plan includes our media communications platform and outline of objectives, a selection of the most efficient media for purchase, events to push the launch of the new location, our flight stragety, and a deep look at where we allocated our $50,000 budget to.

11th July 2023

Media Planning: Expanding Hopdoddy into a New Market (Part I)

In my Advertising Media Planning class, myself and my team of 3 others were tasked with creating a media plan to expand the popular burger chain, Hopdoddy into a new market. We were responsible for creating a brand profile and campaign scope, deciding what media we were going to utilize, and identifying our target audience demographic and geographic. This is part I of a II part plan.

30th November 2022

ENGAGE Receives Advanced Industries Award from State of Colorado

I assisted in writing this during my internship with ENGAGE Mobilize, Inc in the Summer of 2022.

30th November 2022

Poshmark SWOT

In my Advertising Research class, we were tasked with creating a SWOT Situation Analysis for Poshmark.

30th November 2022

Lyndon B. Johnson School of Public Affairs: DC Concentration Key Message Wheel

30th November 2022

Lyndon B. Johnson Public Affairs School: DC Concentration Fact Sheet

In my PR Techniques class, we were tasked with creating fact sheets for our assigned client. This is the fact sheet for the DC Concentration program of the Lyndon B. Johnson Public Affairs School

30th November 2022

Lyndon B. Johnson School of Public Affairs Fact Sheet

In my PR Techniques class, we were tasked with creating fact sheets for our assigned client. This is the fact sheet for the Lyndon B. Johnson Public Affairs School